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Los Angeles, CA: Feb. 1944

Melrose Park, IL: March 1944

The Washburn-Crosby Company’s (later General Mills) radio station, "WCCO," went on the air March 4, 1925. Betty Crocker, the company’s fictitious spokesperson, became the voice of the "Gold Medal" station. Betty promoted Gold Medal flour and other products while she dished out helpful hints and recipes on her program, the "Betty Crocker Cooking School of the Air." Extremely popular, the show was picked up by the NBC network in 1927.

For over a quarter century, more than one million listeners "graduated” from Betty’s radio school. Hundreds of thousands of listeners also wrote letters. The writers, mostly women, sought more than just cooking advice. They shared their families’ triumphs, tragedies, and hopes for the future with an invented woman, a voice on the radio they knew as Betty Crocker.

Letters courtesy of the General Mills Archives.

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UNITED STATES ARMY AIR FORCES
March 29, 1944

Dear Betty Crocker:

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I am enclosing 25c to register for your cooking school. I enjoy your programs very much and am building up my recipe file for the day when I can again cook for my husband. Bob is over-seas now, but I can still send him cookies and other treats made from your recipes and Gold Medal flour.

Until he comes home I have plenty to do to take care of our twin boys. Bob hasn't seen them yet, but he'll burst his brass buttons when he does.

Again, thank you for the many fine programs your sponsor gives to the women of America. I especially enjoy the old songs and hymns, and the poems Franklin McCormick presents.

Sincerely,
____________
Los Angeles 41, Calif.

[ The response from Betty Crocker to this letter was not available ]